We use FIRST DIRECT always because of the high standards demanded of their drivers and all staff. FIRST DIRECT value their clients as we do and they offer the tops in service
Patsy Wardell, Home Hosting
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SURVEY FINDS FIRST DIRECT FARES LOWEST
An independent "mystery shopper" survey of Christchurch taxi companies by Field Connection has found that First Direct's fares are the lowest of all the companies they tried. The survey compared fares from Christchurch Airport to the corner of Hereford and Colombo Streets. There was a $12.00 spread across the companies tested with the most expensive fare 35.5% higher than a standard First Direct car. Details of the survey are below:
| Company | Fare | Comments | Receipt Value |
| Corporate Cabs | $ 45.80 | $ 45.80 | |
| Gold Band | $ 41.30 | $ 41.30 | |
| Mainland Taxis | $ 40.00 | Discounted from $43.70 because it was cash | $ 40.00 |
| Blue Star | $ 39.70 | Via Riccarton Ave & Oxford Tce. | $ 39.70 |
| United Taxis | $ 35.80 | Picked up from the outside of the barrier arm. Shopper had to telephone them as no cars on the rank | $ 35.80 |
| Green Cabs | $ 35.00 | The driver started the meter late - at the Sudima roundabout - gave receipt for $37.10 | $ 37.10 |
| First Direct Hybrid | $ 34.40 | $ 34.40 | |
| First Direct | $ 33.80 | $ 33.80 |
